Of course 'synergize' isn't a real word however it is the closest word that can explain what i mean when it comes to synergy.
Synergy is a big part of promoting an artist. The synergy could be anything from a certain hairstyle (e.g Amy Winehouse had an up do whenever she went out and they featured in a lot of her music videos). Another example of synergy is Disclosure using the image of a drawing of a face in their music video and on their album.
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For my coursework me and my group will be producing 3 products.
The 3 products we will be creating are:
- Music video
- Poster promoting the artist
- Digi Pack
I am going to incorporate synergy into each of these things by using the artist's logo/label which is
we chose this logo out of a selection of others because we thought this one looked simple yet unique and we also thought it looked very modern which is what we are aiming for.
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