How have music videos inspired our planning?

As a group we decided that since AlunaGeorge are quite an urban electronic English group that it would be good idea to keep the scenes urban and interesting with bright colors and lots of scenery i.e graffiti.

Mise-en-scene is probably one of the main things that our group wanted to make sure we got right. We wanted the costumes to be very eye catching and trendy in order to get our target audience (teenagers and young adults) to want to either buy the outfits or to be able to relate to them (i.e they have the same shorts or they would wear the outfits in the video).

Editing is also very important when it comes to making music videos. We want the shots to be smooth with a few jump cuts that go along with the beat of the song. We are also going to be using fast and slow motion in order to stick to the typical editing effects that are used in all music videos. Slow/Fast motion effects help keep the video interesting and it can also be used along with the beat of the song (makes it eye catching and easy to listen to).

Our Camerawork is going to consist of a lot of moving shots (this is typically used in music videos) because like with the fast and slow motion it adds character to the music video and keeps it interesting throughout.  We will be using a small amount of static shots possibly for when the dancers are being filmed however this might change because when it comes to filming it might make more sense for the camera to also be moving along with the dancing.

Here are 3 music videos that inspired our mise-en-scene, editing and camera idea's...

1) "White Noise" by Disclosure ft AlunaGeorge:

The graffiti in the background of this video is something that our video is also going to include. I feel like the graffiti will make the background more interesting and urban which will also create a scene that the audience could relate to. \The outfits in the video are quite casual, very much like the kind of clothes people wear now.

2) "Burn" by Ellie Goulding:

I like how bright this video is, even though its a very simple layout the bright lights stand out and make the video pretty and create a positive image. Ellie Goulding only changes costume twice but i think this is down to the fact that the scenery rarely changes in this video. Obviously my group will have more then 2 scenery changes in order to keep the video interesting throughout.


3) "Big When I Was Little" by Eliza Doolittle:

This video is full of bright colors which creates a fun atmosphere to the music video. I feel as if our music video is going to have a few aspects of Eliza Doolittles video (the bright bold colors) mixed with Ellie Goulding's edgy but casual look along with the graffiti background in the disclosure video. Combing long, medium and close up shots along with the added effect of fast and slow motion will make my groups video fun, interesting and up to date with the music videos that are around today.