Andrew Goodwin feels that traditional narrative analyses do not usually apply to pop videos because pop videos approach narrative from a different angle for three reasons such as in pop videos the singer is the song (story) teller as well as the subject (character). the singer often makes eye contact at the camera to involve the audience at home. Repetition in images and sound are commonly used so that the audience will be accustomed with the genre and have certain expectations. The repeated viewing promotes the music because the viewers will be able to recognise it. Pop videos have constant repetition before fading away to build climax. Furthermore, Goodwin also believes that women are represented as objects of desire for men.
Videos featuring artists from the 60's, 70's, 80's and 90's often show pictures of them when they are younger so that the younger audience can identify with them.
Narrative music videos?
Illustration music videos?
JLo's song on the floor music video is an illustration, for the reason that the dancing is used to express the feelings in the song. When she sings "...If your an animal then tear up the floor" and there are fast cuts of people in the club dancing and the faster the music, the faster the edits go. It wouldn't make sense if it didn't.
Amplification music videos?
An example for Amplification music videos is Taylor Swift's music video We are never ever getting back together. The lyrics definitely connect to the music video and I'm sure you have a picture of what the video is like? Yes, it is about a boy trying to get back in a relationship with Taylor Swift but she rejects him every time he does so.
Disjuncture music videos?
An example for a disjuncture music video is Coldplay, for the music video Paradise and their genre is rock. The lyrics incline that it is about a girl however the music video does not join up with the lyrics. The music video shows a person in an elephant costume in multiple events.
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