Research- Function of a music video

The first video ever made and aired in MTV was Video Killed the Radio Star by The Buggles on the 1st August, 1981.

The purpose for music videos are:

• To promote the artist or band. Most artists do this through controversial music videos for instance recently Miley Cyrus has been in the public's mouth due to two of her controversial videos which have gone viral and all this does is get more people to know of her and her music and therefore more fame = more money and more profit due to high rise in the album sales.

Miley Cyrus  - We Can't Stop music video



Miley Cyrus - Wrecking Ball music video

Miley Cyrus' videos have been a an internet sensation due to so much attention it has been having negatively and positively.

• To promote a single or album for consumers to buy.

• For the  artist to reach a wider audience and worldwide recognition.

• To create a 'star image'

• To portray a meaning image of a song

• For the audience to identify a narrative through the lyrics and visuals

• For the artists/band to gain money

• To promote other media e.g. film, videogame, synergy etc. For instance when Adele was requested to sing Skyfall's theme song not only was she going to promote herself however the film itself and this acted as a synergy. She portrayed a meaning image of Skyfall's theme song which was released way before the film was shown at the cinemas and I believe it was for the audience to identify a narrative and attract them to go and watch the film. Additionally both Skyfall and Adele gained a major profit.

Adele's Skyfall theme song has been used as a synergy to promote herself and Skyfall. The pictures above are some screenshots of the video with snaps from the film.