After much consideration we came to a decision within the group to do an AlunaGeorge song (Bad Habbit). So after that the we had t think carefully about relatable artists and what we could take from their brand synergy. I feel out of all current artists I could think of, Katy B shows the most similarities (musically) to AlunaGeorge, meaning they are in a similar genre (pop/trance). So I thought further investigation into her brand synergy would be useful for us as a group.
Katy B - On a Mission Music Video
Here, Katy B makes keen use of colour - a trend I am noticing more and more in trance and electronic music as well as pop music. Once again, the artist has a logo as part of their branding like a product, that makes me believe that a logo for our 'artist' will be key when developing brand synergy. Also; a colour scheme will be needed to make the project look more together. There is not necessarily a moitf that is repetitive within Katy B's media, but it is something to think about and consider.
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