Firstly, I think the video itself is aimed at a young audience, as it's a relatively new genre of music in which a lot of young people listen to. This is a dance genre which outlines the even more the fact that its specifically aimed at young people.
The originality is something that impressed me about this video, as told by our teacher a Dubstep music video has never been done before by students so it seems like quite a risky idea. After watching a few other Dubstep music videos on Youtube, I noticed the similarities between them. The video coincides with the music very well, as it has quite an eery and intense feel to it. I think what this group did well is focus more on the camera work and editing, which was really strong in this video. Particularly the use of jump cuts, close ups and black and white, which gives outlines the general conventions of a music video, along with the slow motion and numerous base tracks used. Another strong point is the theme of birds that they use in the video, which doesn't really make sense but then again doesn't have to, as it simply just increases the eeriness, particularly the bird in the cage. A favourite shot of mine was the silhouette one as I think it really suits the song choice. I also liked the mirror effect they put on the hand movement I thought this was very clever as again, it doesn't really have a reason to it but just fits in with the general feel of the video.
Something that I thought that they could have improved was the setting for the dancing. I think a location similar to the ones in the other base tracks would have made this video perfect, as I don't think the dancers doing it in a dance studio really fits in with the rest of the video.
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