CAROL VERNALLIS THEORY
Carol Vernallis main idea's about music videos are as follows:
She believes that in music video's 'continuity' editing is broken to help draw attention to whats going on on the screen. She thinks that jump cuts are often used to link the different parts of the song together with the video..
Here is an example of what she means..
This is Lost Generation by Rizzle Kicks:
jump cuts are used often in this music video because it helps the video keep up with the pace of the music making the video interesting and continuous which makes it easier for the audience to watch and enjoy.
Another example...
Go by Delilah
Both of these videos demonstrate the use of jump cuts and how they can improve the quality of a music video.
She believes that in music video's 'continuity' editing is broken to help draw attention to whats going on on the screen. She thinks that jump cuts are often used to link the different parts of the song together with the video..
Here is an example of what she means..
This is Lost Generation by Rizzle Kicks:
jump cuts are used often in this music video because it helps the video keep up with the pace of the music making the video interesting and continuous which makes it easier for the audience to watch and enjoy.
Another example...
Go by Delilah
Both of these videos demonstrate the use of jump cuts and how they can improve the quality of a music video.
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