Synergy Incorporation

Throughout this project it is essential to incorporate synergy within our artist. Me and my group looked at different artists who had an ongoing theme across all areas of their media. For example, Wretch 32 uses a black and white theme now that he has brought out his new album 'Black and White' and everyone featured in the video for his main single 'Don't go' is dressed in black and white clothing. Disclosure are another example of artists who incorporate synergy, they do this by the frequent featuring of the masks they put over their face, which also appear in their videos.

The use of synergy that we will use across all our media platforms is the logo for Romy's name, which is simply Romy. The reason as to why we used this is because it's simple, easy to remember and is also the artists real name. We are going to incorporate this into all our products to show some consistency within the artist.