Without meaning to sound too pretentious using a fancy Literature term, I developed the neologism (which basically means made up word) 'synergized' to depict that act of using synergy across multiple promotional platforms. E.g. Khadeeja synergized the promotional campaign and digipacks for the release of Romy's Bad Idea. Although its pretty much all talk - it does hold some sort of weight, the point i'm trying to make essentially is that I will be incorporating several elements into the outcomes that will work as a sort of 'house style' or synergy. Therefore I am planning to synergize my outcomes, if that makes any sense...
The idea is to have a similar use of colour and font throughout all of the outcomes (Digipack, Poster, Music Video). As a group we have already decided to use bright colours, particularly I think from the more saturated end of the colour scale to give the electronic pop genre song and video an appropriate vibrant look and finish.
The main colour scheme I feel should a selection from the following;
(I'm leaning towards Electric Green, Candy Pink & Jackie Oh accompanied by black)
And as the group already decided on together out of the choices I developed digitally - the logo for Romy's album cover;
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