Audience, Audience, AUDIENCE!!!

Audience awareness is key when developing ideas for our music video and so I spent an extensive amount of time researching to discover what it was exactly that made the fanbase of AlunaGeorge tick, and then - what 'young people' (the wider generalised audience) would possibly expect from their music videos. Here's a powerpoint documenting my struggle...

After that I also did some research url (in real life) rather than electronically. I asked some normal teenagers a similar sort of questions and here they are;