Friday, 27 September 2013

Three Video's With Synergy

During my lesson today i looked at 3 music videos and thought about how synergy is added to help link each promotional item together.

the first artist i looked at was Ellie Goulding:
Ellie Goulding's album cover is very distinctive due to the way she looks and how she dresses. In the music video for her very first single off her newest album 'Halcyon' her look is stylized so that she looks different and unusual. This idea of styling links back to her album cover.












The next artist i looked at was Ed Sheeran:

Ed Sheeran's look is also quite unique. I think one of the things that makes him stand out is the color of his hair and on his album cover you can tell that he embraces the fact he is ginger because he uses an orange background that almost covers his face that is in the center of the album. The font is also unusual and this font is continued on the back of his album. 



The final artist i looked at was Disclosure:

Their album cover is a picture of them when they were younger (disclosure are brothers). The unique drawings on their faces is featured in the video below, in fact they feature the drawings in most of their work which makes them stand out and grab the audiences attention.


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