So What's The Function Of A Music Video?

WHAT IS THE FUNCTION OF A MUSIC VIDEO?

That might sound like a bit of a silly question, however the function of a music video is almost essential  for promoting the artist and their work. Music Video's help reach out to a wider audience, which helps make their music spread across the world. 

How have music video's developed? - they help make money by product placement.

There's a few main points that need to be addressed when making a music video:

1. you need to consider what kind of image you want the artist to be portrayed in
2. you need to make sure that you keep the video interesting, possibly using product placement to help promote the artist
3. need to make the music video memorable

Here is an example of a music video that uses product placement, demonstrates Laura Mulvey's theory and Carol Vernallis' ideas on editing and camerawork in a music video.

The video i've chosen is 'Telephone' by Lady Gaga





This video demonstrates Laura Mulvey's theories because of the way Lady Gaga and Beyonce are dressed, however you could also say that the ladies in the video are in control, (i.e Beyonce and Lady Gaga killing men).

I feel like this video demonstrates the function of a music video because it uses product placement (the coke cans in her hair) and it also promotes her single. Also by featuring Beyonce in the video it helps promote her as well and makes people want to watch her videos and listen to her songs. It might also make the audience want to see if they have done anymore videos together.

This screenshot demonstrates Laura Mulvey's theory. The way the girls are posing/dancing and how they are dressed makes them look like sexual objects, grabbing the male audiences attention., however they are in a prison which contrasts with the fact that girls are innocent and shy. The costumes that they are wearing look dangerous and dark and aggressive which also contrasts with Laura Mulvey's idea.