Planning this year...

Reflection on My Progress... Part II

So here's a quick video of me talking about the planning stage of the production of our future music video, enjoy!

Progress So Far.. (Part 2)

this is the blog i posted a month ago about progress and what i wanted to achieve. My goals are still the same but i feel like i have definitely achieved the goal of blogging more this year which i am very happy about :)

I would give myself a 17/20 for my blog posts so far this year.

Planning- THE PITCH IS HERE!

Here is the finished pitch we presented in all its glory!

Video	Slide

Filming with Group 21 (Day 1)

Production - Dance rehearsal

Today Khadeeja and I met up with Eugenie as she is going to dance in our music video. We are having other dancers who are in fact in the college from the dance department. Eugenie was the only one that was available to meet up with us to do a dance rehearsal. I was behind the camera because we had to have evidence.

Eugenie learnt the dance moves quick, obviously at the beginning as it was her first try out she was getting to know the dance moves but at the end she got it and loved it and we all had fun!

 -edited by Andreia x

First day of filming...

After pitching our ideas on Friday morning, we thought we'd go straight out and film! The first day of filming was at my house as we were filming the living room scene, every member of the group was participating in what we thought would make a good first scene in our music video and after some agreements and disagreements we managed to come out with some great clips in a relatively short amount of time, which I thought was pretty impressive. We didn't have any problems with the setting or costume etc. which allowed the filming to flow well.

I look forward to filming again!

Pitch- How did it go?

On Friday me and my group were asked to pitch our ideas to our teacher and the class. For this pitch we had to outline what we were doing, how we were going to do it and also when we are doing it. Our group was the first one to pitch our ideas, followed by some really good pitch's from the other groups. I thought overall the pitch went really well for several different reasons. And here's why...

I think my group and I were really organised a fair time before the pitch and each person knew what they were doing, and went through each designated part in great detail. At first I felt a bit nervous talking in front of the class but then I slowly got into it so I became a lot more confident displaying me and my groups ideas.

I think we covered everything possible in our pitch, but we maybe could have been a bit more detailed with the production schedule and talked more about the dancers' role in the video, apart from that I thought it was great.

Synergy Incorporation

Throughout this project it is essential to incorporate synergy within our artist. Me and my group looked at different artists who had an ongoing theme across all areas of their media. For example, Wretch 32 uses a black and white theme now that he has brought out his new album 'Black and White' and everyone featured in the video for his main single 'Don't go' is dressed in black and white clothing. Disclosure are another example of artists who incorporate synergy, they do this by the frequent featuring of the masks they put over their face, which also appear in their videos.

The use of synergy that we will use across all our media platforms is the logo for Romy's name, which is simply Romy. The reason as to why we used this is because it's simple, easy to remember and is also the artists real name. We are going to incorporate this into all our products to show some consistency within the artist.

Production - How it went.. first day filming

We got to Lukes house at around 13:30 and it went well. First of all I couldn't help but get distracted with Luke's cute dogs! After that we focused on Romy's make-up to achieve the 'natural look' we did takes so that Romy and Luke felt comfortable in front of the camera as well as improve acting (if there was something to improve). We all thought it was best for Romy to sing a long to the song because if she had mimicked it would be noticeable and that wouldn't be professional.
I was taking behind the scene photos and helping Khadeeja with the sound and a few times with the camera.  Khadeeja was directing (I would contribute as well) and filming Bad Idea.
Overall I think Romy and Lukes acting was great! They felt very comfortable acting in front of the camera, that is clearly shown.

Production- Get ready, set, ACTION! - At Lukes house

 

 

Photos taken and video edited by Andreia x

Planning - Pitch today

In my opinion I think that the pitch my group and I presented to the class was very good overall. My group and I worked very hard, we all contributed to the outcome and we were organised which is what is the key to its success. My group and I were confident, we spoke clearly and loudly. My group and I tried to present as professionally as possible and for me it worked.

At the start I felt quite nervous because I felt I kept on stuttering however I did get my point across and at the end I managed to overcome it.

Planning- Change of costume ideas for Romy, why?

At the beginning we decided to start off with colourless to pale to bright colours to see how her character evolves. Sort of going along with the lyrics. She becomes stronger and more confident in her herself and finally finds another boy. However Romy doesn't have much bright colourful clothes and neither does Khadeeja and when Romy tried on all my colourful clothes it somehow didn't look right, it also depends on the body type and how it fits her. Therefore we changed it up a bit to start off with colourless, to maturing in clothes for e.g. at the end she's wearing a crop top (showing a bit more flesh) so the audience follows her development as a character.

Pitch Tasks

The areas of the pitch that I am covering are the production schedule, other videos that inspired our final ideas and also the storyboard along with Khadeeja. 

For the production schedule, I basically had to discuss with my group what we were doing and when we were doing it. This is very important as it gives us guidance and makes our future work very organised so that we aren't panicking about when we should be doing a certain task. It also gives out teachers an idea of how we'll be approaching all the physical work leading up to the video. 

I also need to talk about what videos inspired ours. This was more of a task based on my opinion which I feel confident explaining to people as I know what videos clearly inspire ours and why. 

Last and not least the storyboard, which pretty much speaks for itself. This is just a still-imaged way of displaying our ideas through the use of drawing and little captions at the bottom in order to establish briefly what is going on and also the shot types used in each frame. This was put together by Khadeeja.

Planning - That Cold Hard Industry

Within the pitch tasks; I was put in charge of researching the industry and finding out about the kinds of tasks actual music video directors and artists would go through in order to make a music video successfully. Here are my findings as part of the pitch

Planning- Le Concept

I'm (Khadeeja) in charge of the overall depiction of the concept for the music video - and so I thought long and hard about the best way to develop a visual representation of the 'concept'. So doing what I do best, I headed to photoshop to create a graphical representation of the basic idea for the video as part of the pitch;

The Lift Pitch - Quite Literally!

So we had the awesome idea to actually film a proposed lift pitch as part of our music video pitch. I then developed a script for Luke and I to perform. So after shooting and editing the thing, here is the final - literal - lift pitch.

Planning- The Animatic

So we managed to get together the final look of the proposed video. It's a mixture of both still and moving images from different locations (including test shots) but we believe it really goes a long way as to painting an image of what the final thing will look like. So through blood sweat and tears - here is the animated storyboard!

Edited by Khadeeja

Planning- Practice, Practice Practice!

So we've been swamped with our soon approaching pitch - Here's the low down on what we've been doing.

Group Meeting - 9/10/13

Group Meeting - 11/10/13

(Edited by Khadeeja)

The AlunaGeorge website- How does it promote them?