Evaluation Question 4

Evaluation Question 2

Evaluation Question 3

Evaluation question 1

The video below is a quick clip outlining the similarities between our video and real music videos. 

A little presentation on my mock up compared to my finished product...

synergy stuff

Advertisement Finished

Today I finished my album advertisement after quite a short but thoughtful process. The digital creation of it didn't take as long as I expected as I spent a few hours on it, thinking I was going to take much longer. The thing I found the most difficult was putting the right information on there and avoiding cramming too much unnecessary information on there. I kept it very relevant to my digipak in a sense that the colour scheme, fonts and pictures are the same. So here's my finished advertisement...

Some late but great audience feedback from the cinema!!

Digipak is finished!!

So my Digipak is finished and to be honest it didn't take as long as I expected. I made slight changes change from my mock up- mainly the fact that I changed the colours on it. I found some aspects of photoshop quite difficult as I hadn't used it as intensely as I did when making the Digipak, but I learnt quite a lot of things, mainly from Khadeeja e.g. adjusting colour curves to improve the quality of an image, putting the magic wand tool to good use etc. Here's a photo of the finished Digipak inside and outside...

Why Only 6 Songs?!

Progress on my Digipak so far...

So here's a screenshot of the progress I've made for far, this is the front cover of my Digipak, with the copyright information still to be put on the back panel. Originally, the background was going to be yellow and blue, but after looking at it and getting some feedback from members of my group and other members of my class I decided to change it due to the fact that it looked a bit tacky and unprofessional. Although I like the colours I don't think they go particularly well together, and I also feel as though the colour of 'Romy' being black and the 'Bad Idea' being white don't really match. Another feature of the original Digipak that I thought that I shouldn't bring into the new one is the white lines that I drew around the image of Romy as again it doesn't look very professional and is quite unnecessary

This is what the the Digipak looked like originally...

Looking at some past ancillary work...

So to get a good idea of the kind of level that I should be aiming at for my ancillary work, I looked at some past students work that was particularly eye catching. This artists name is Nathan Miller...

I really liked these outside panels as they have a kind of futuristic feel to it, but still manages to maintain that level of professionalism as it looks like a real Digipak that could be sold in shops. More specifically, I really like the black and white/cartoon type effect that is put on the picture of him, along with the framing of the picture as it's very well centred. Another thing I particularly liked is the headphones around his head and the drawn out purple outline, I think it gives it a really futuristic feel and that's what this student was aiming for. The text 'I AM ELECTROPOP' goes hand in hand with the design as well and suits the genre of Electropop. In terms of the back panel, I really like the square design and the colours used as it looks really good with the front cover as it shows some consistency in terms of the purple. Also in terms of the general conventions of a Digipak it has all the right features e.g. barcode, copyright, record label etc.

I really the left panel on this as the photo is really good quality, and I also think the futuristic pattern/shape goes really well and shows consistency with the theme of the Digipak. I also like the layout of the tracklist, but I would say that the copyright text is a bit too closely placed to the tracklist so it makes it look altogether. For the second panel, I like the consistency of the CD design in relation to the back panel on the outside of the Digipak, although in terms of the size of the CD itself, it looks a bit too small hence making that panel look slightly disproportionate.

The advert shows a consistent relation to the Digipak in terms of the design and layout, I think the font used for the information is very clear and works well with the green and the white. What I like the most is the simplicity of it but the fact that it's still effective, I think this is heavily down to the strong colour scheme and the fact that there aren't too many colours so it's not too in your face.

Some research into real Digipaks and Advertisements

The 'Warm Up' Digipak Creation!

Here's a clearer view of the Digipack- Inside and Outside...

Ancillary Pack Group Decisions...

THE GROUP DECISIONS ON WHAT WILL BE CONGRUENT THROUGH OUR DIGIPACKS AND ADVERTISEMENTS HAVE BEEN SET IN STONE!

The Digipack	Color Scheme/ Color selection: Pink, Purple, Blue, Green, Yellow
	Track Listing: 1. Bad Idea 2. Kiss & Tell 3. Mirror Mirror 4. Neon Lights 5. Bad Idea (Mix Tape Remix) 6. Afterparty (Bonus Track)
	Synergy Element: Romy Logo
	Secondary Text: The Mixtape font
The Advertisement	(Same elements as above plus those below)
	Release date: February 14th 2014
	Record Label: EMI (Universal Music Group Subsidiary)
	Promotions: Bonus track and limited edition digipack

Production- Filming session photos!

andreiacardosoo's photostream on Flickr.

Filming sessions!

Reflection of progress...

This is just a reflection on my progress so far. I feel as though my individual blogging before wasn't really up to scratch due to a number of reasons, such as my detail and using a wide range of media in order to present it better. 

Since I last evaluated my blogging I feel as though I've improved this by introducing new media formats and improving my level of detail when reflecting on what I've done. 

I think due to this slight increase I'd now raise my mark to 15/20. 

History of the music video!

Might be a bit late, but I thought I'd do a little blog about the history of the music video to give this project a bit of relevance.

THE MUSIC VIDEO WRAPPED!

After hours, weeks and months of hard work; here we are, it's been fun! ENJOY!

Editing Final Touches PART II

So after our rough cut we had some final touches to add onto our video to give it that final pop art and youthful feel! The process is long and tedious but has great results! The effect is a sort of light strobe line that goes over the original image, this is the tutorial we used to help us;

And here is our process: